To promote our artists’ image and the theme of really grittiness and rebellion, we created a magazine advert which did just that. We wanted to create something that would appeal to our target audience as much as possible. The advert is “dark”, “gritty” however the name, D’Artagnan, connotes something completely different- fighting, justice and freedom. Which in a way our characters do fight, they fight as in physical fight but they also fight to “kick back” from the self fulfilling prophecy, which in a way is freedom.
In this modern day and age the music industry is loosing millions due to illegal downloading on sites such as lime wire and therefore only a digi pack won’t get people to buy your CD when you can get it for free. The way to make money, which at the end of the day is the main aim, even if the artists and his music is not synthetic, is threw sales of the concerts or tours. We needed to make sure that our magazine advert was the most appealing as possible without loosing that individual and rebellious feel to it. Aimed at a target audience aged from 15-25, the layout and whole image is an appealing one. It is also extremely eye catching, the fragmentation of the media texts image, exemplifies the video’s meaning. i.e. how the group within the narrative are broken and lost even though they are trying to rebel and be brave.
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