Editing

During the pre-production stage we made storyboards so we could have an idea of what the final project was going to become. After months of preparation, the shoot day and 2 weeks editing we finished the pop video. Using finial cut pro, we did a rough cut and after a few alterations and minor tweaks here and there we finished the fine cut of our film.

We did not follow our story boards as one the shoot day we came up with much better ideas giving us greater footage. However, we did follow the storyboards in terms of the DJ’s scenes and when his scenes were put in place. We also followed the idea of cutting from the gang scenes and the DJ scenes to the project a much better flow and more making the video more interesting to watch.


The first assembly was quite easy because we all knew what shots of the gang we liked and which ones were more dramatic. For example, we knew one of the first shots of the gang being violent should be the breaking of the fridge in slow motion (as seen on left), to give that edge to our video letting our audiences know what kind of video they were watching without giving too much away. It was also put in to keep the audeince watching and waiting til the bild up, which is also emphasised in the song, and then the grand finale.


Whilst keeping our audience still interested with the violence we also showed how rebellious our gang members were with shots of them smoking. There is one particular shot (on right), a major close up of the gang member inhaling on a cigarette around the start of our video. The same shot is then put in later on in the video, after the second "drop" in the song on the actor exhaling from the cigarette showing that this is a way of stress relief in this life style.


As we get to then end of our video, as the song gets faster, so do our cuts, from the DJ to the gang back to the DJ and so on. The tension is building up and this is when we decide to but in a black out just as the song stops for a second which is then continued by and epic shot, one of the greatest ones we filmed, the slow motion burning car shot. This is not however the grand finale shot..

We cut from the black out to this shot to really give that "wow" effect in our video. We really used the rules of thirds for this shot, as you can see. We really feel like this shot is one that makes our video unique and is a key selling point to how rebellious our artist is.

The last shot in our music video is "the flares" it fades from the DJ to the gang, which is the only time this happens in the pop promo, really symbolising how the two combine together. How our music, brand and artist can relate to our audeinces memebers. (see bellow).

We chose to use continuity editing because discontinuity editing would have taken away from the main narrative. Continuity Editing is when you edit a video to make sense visually, for example, if someone is wearing a green coat they would continue to wear this item of clothing threw out the video. Discontinuity editing is when you edit a video to create a sense of unrest in the viewer, usually building to some kind of climax.