Research and Development-First Ideas

My group will work through the five stage of production. We began by researching pop videos and there conventions and how the industry works. We look at many music videos of different genres and artist and the development of artist threw there carers. In class we did a case study on Kylie Minogue watching her first music video to her most recent and watching the way she was represented and the way she has changed they way the viewers look at her. Her first music video she was represent as a “girl next door” type character and in her last she is represented a superstar with lots of low angle shots and close ups of her lips and body giving her sexual magnetism.
To come up with the RoomService music video I look at many music videos mainly ones by the Artic Monkeys and the King of Leon. The 2 music videos which generated my idea was Jamiroquai- Virtual Insanity http://www.youtube.com/watch?v=REfDCPhPQQ4&ob=av2e and Kings of Leon- On Call http://www.youtube.com/watch?v=8DK_8VZm_Dg&ob=av2n I found that by mixing those two ideas together I could come up with one genius idea. As for my Goose idea http://www.youtube.com/watch?v=O-IaNAw4G8s I did some music video researching on Mike Snow and Bob Sinclair http://www.youtube.com/watch?v=7re_u5m4wMk and the prodigy. However all the ideas in that one was not taken from any music videos. As for my third Idea, The Pretty Reckless- Make Me Wanna Die I watched a few of there other songs, some old videos by Metalica, Pink Floyd to come up with there perfect and most suited look and was of representing them in there video.

I pitched my 3 ideas to my group and 2 of my ideas we pitched to everyone else as our First Pitch. I have written out my other two ideas in Blog Entry 3 so that I could show the comments and what works and what doesn’t. My idea for the Pretty Reckless http://www.youtube.com/watch?v=dYeGw-bo430 consists of giving them that rebellious, Rock n Roll and cool factors. In this rock band there is a female lead singer so I could also have some “sexual magnetism”, as Richard Dyer says, in my music video which these days is the best way to sell anything and make it big. The band will have values of music stardom such as rebellion, anger and disregard for any social values. In there music video there will be a lip singing element on stage making them look like a new band with a large audience. The rest of the music video will take place in a broken down house with alcohol bottles showing that the band had a heavy night last night.