Task 3- What kind of media institutions might distribute your media product and why?

The idea for our thriller was very much inspired by films like Saw and Hostel. Our Thriller is very much like these films because our film has lots of blood and gore. In Saw 1 the two main protagonist wake up in an unknown place, a abandoned and grotty bathroom, much like our main protagonist wakes up in a strange unknown room this creates suspense.
Next I looked at the production company Lionsgate. Lionsgate is the studio with a key presence in the production of films and television programs. With films such as“tyler perrys madea goes to jail” which made $41 million in the opening making it their largest ever opening weekend grossing film other films include Rambo, and the Bank Job these are all respected films that have grossed well, with more to them then only sex and gore, although are not centralized around character and story which is what I want as I think a horror would have little success if It focused on the plot and characterization rather than creating a dramatic suspense and basically scaring the audience as this appeals to a much larger audience.
Eventually I came across horror films made by Lionsgate including My Bloody valentine 3D, and Saw franchise this showed me that the firm had links to the horror industry and was experienced in producing them. I found more specific aspects of Lionsgate such as information on their sister company 20th television. 20th television has control over many American channels mostly appealing to a male audience (which is my target audience). English channels that they owned which I was familiar with included FX this is a channel marketed especially towards men and shows programs such as the infamous “true blood” a horror that focus on appealing to the mass audience by including copies amount of gore an of course. This would be a brilliant opportunity for my film advertising on this channel as viewers enjoy this genre and relations with the channel mean lower marketing costs. Not only do Lionsgate have continent relations but I found on their website that they also own TV guide network, a huge cable network which again would make the distribution of “mute” and would give us the opportunity to release “Mute” directly onto Cable TV as research has showed me that the purchase of individual films on cable TV is becoming one of the most profitable aspects of the film industry especially for lower budget films like mine is. I was very optimistic about using Lionsgate and then I found information on a popular website that they have started called FEARnet. This website is specific to horror films and has reviewing and trailers this is a hub for horror genre fans and marketing on this would be very effective and again low cost. I was convinced this was the appropriate production company for my thriller “Mute”.